06 Sep 2023
Mobile Legends: Bang Bang Professional League Singapore (MPL SG) Names McDonald's Presenting Sponsor As Season 6 Hits Crunch Time
This marks the Golden Arches' first sponsorship of Singapore's sole professional esports league, which will offer fans the chance to win a bucket of MLBB Diamonds with every purchase of the Chicken McCrispy bucket.
Head & Shoulders will freshen up the line-up as a new sponsor, while OSIM has renewed its support for a fourth season.
McDonald's Singapore has commissioned a new trophy for the Most Valuable Player – modelled after the Elemental Lord.
SINGAPORE, 6 September – MOONTON Games and Zenway Productions have jointly unveiled the sponsors line-up for Season 6 of the Mobile Legends: Bang Bang Professional League Singapore (MPL SG). McDonald's Singapore has been named the Presenting Sponsor, marking their first sponsorship with the nation's only professional esports league. The Golden Arches will offer hungry fans the opportunity to complete the MPL SG experience by enjoying the crispier crunch of the new and improved Chicken McCrispy with McDelivery. Head & Shoulders has also been unveiled as a first-time sponsor, while OSIM returns for a fourth season.
Keep an eye out for exciting activations when Regular Season play commences this Saturday (9 September). This includes McDonald's "Turn Gold into Diamonds" digital campaign, which will offer fans the chance to win a bucket of 1,500 Diamonds (premium in-game currency for MLBB) with every purchase of a bucket of Chicken McCrispy when it launches next week. McDonald's presence will also be seen and felt within Mobile Legends: Bang Bang (MLBB) during this time. Meanwhile, Chicken McCrispy McDelivery promocodes will pop up during the MPL SG Season 6 livestreams – to keep audiences well fed while the pros push towards victory.
MPL SG's partnership with Head & Shoulders comes to life in the form of two Head & Shoulders anti-dandruff shampoo variants – featuring MLBB heroes Tigreal and Eudora. The limited edition products are available for purchase now at NTUC, Cold Storage, and Watson outlets, as well as at various online shopping platforms. MLBB fans can win coins, skins, and exclusive merchandise with each purchase.
Daniel Chew, Head of Esports for Singapore at MOONTON Games, said: "We're delighted to announce MPL SG's strategic partnerships with some of Singapore's best-loved brands in McDonald's, Head & Shoulders, and OSIM. This is a resounding validation of the league's reach and value proposition, and we look forward to teaming up in our shared mission to further elevate our nation's esports ecosystem."
Lee Jian Ming, Managing Director of Zenway Productions, said: "Our valued partners are the cornerstone of Singapore's premier professional league, elevating esports beyond gaming to a thriving ecosystem of teams, players, audiences, and brands. We warmly welcome our new partners, McDonald's and Head and Shoulders, bringing fresh energy with innovative activations. We also thank OSIM for their ongoing presence, blending the pursuit of victory with well-being ideals."
Drina Chee, Senior Director, Marketing & Digital Customer Experience, McDonald’s Singapore, said: "We're thrilled to announce this new partnership between McDonald's Singapore and Mobile Legends: Bang Bang Professional League Singapore (MPL SG). This collaboration marks a milestone, elevating the overall experience for fans and reflecting our shared commitment in growing the Singapore esports scene. Together with MPL SG, we're hoping to redefine gaming experiences by creating unforgettable moments for fans of both McDonald’s and Mobile Legends: Bang Bang."
New Season, New MVP Trophy!
As part of MPL SG's partnership with McDonald's Singapore, fans can look forward to a brand-new trophy design for Season 6's Most Valuable Player (MVP). Mobile Legends: Bang Bang (MLBB) players will recognise the iconic figure of the Elemental Lord, which is a neutral creep that, once defeated, will respawn from the base and fight alongside the team that bested him.
Drina said: "We’re off to a hot start – McDonald’s has commissioned a brand-new trophy for this season’s Playoffs Most Valuable Player. The trophy immortalises what ‘Winning Together’ truly means to us. This is just the beginning, so stay tuned for more!"
Kiran Gotur, Vice President, Hair Care APAC at Head & Shoulders, said: “Head & Shoulders is proud to be one of the key sponsors of MPL SG Season 6. Being one of the high profile esports tournaments organised in Singapore, we recognise the importance of confidence and concentration needed by the gamers. With regular use, Head & Shoulders is designed to 'wipe-out' scalp problems like visible dandruff and itch so our modern-day athletes can focus more on winning the game and winning in life.”
Ms Lynn Tan, Deputy CEO of OSIM International, said: “In collaboration with MPL SG, we hope to continuously enhance and elevate the calibre of Singapore's esports landscape. We strive to elevate gamers experience by improving their overall well-being with comfort and relaxation. The ground breaking uThrone V Gaming Massage Chairs come about as the global esports and gaming industry continues to grow rapidly, developing into a central form of entertainment for many young audiences around the world. Concurrently, we have noticed that chronic aches and pains have become an issue for younger and younger individuals over the last few years, due to prolonged periods of sitting at their desks for work or entertainment purposes. As OSIM advances with the evolving needs of our customers, we have always remained committed to developing products that seamlessly integrate into their lifestyles to empower them to lead healthier and happier lives.”
Season 6 of MPL Singapore will run from 9 to 30 September (Regular Season) and to 20 to 22 October (Playoffs). It will bring together the nation's top teams to compete for a prize pool of S$100,000 and the right to represent the nation at the M5 World Championship taking place from November in the Philippines, where international teams will battle for a slice of the US$900,000 (S$1,200,000) pot.
About Mobile Legends: Bang Bang
Mobile Legends: Bang Bang is the most popular mobile Multiplayer Online Battle Arena (MOBA) game worldwide that brings communities together through teamwork and strategy. With over one billion installations and 100 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence.
About Mobile Legends Esports
Established in 2017, Mobile Legends: Bang Bang Esports serves as a platform for players to pursue their dreams of becoming esports athletes and illuminate opportunities within the international esports ecosystem. MLBB Esports has since expanded to multiple leagues, including the MPL series hosted in Southeast Asia, the Middle East, and Latin America.
Senior PR Manager
Mobile: +65 9069 2651